This past summer World Cup Soccer was played in Africa. When this happened Shakira made a video promoting World Cup and the African culture.
Waka Waka, Shakira's video, promotes the issue of racism and sexism. The video addresses these issues through representation of the African culture and representation of women. Video's like Shakira's that are broadcast on mainstream media promote issues of social justice and reach society in their "comfort zone".
Of course Shakira's video was made to promote the World Cup; however, the video does much more for the world than just promoting a soccer competition, or at least I think so.
You can never predict with 100% accuracy what your words (both written and oral), and actions will put into motion.
ReplyDelete